Agenda


Attend

OCTOBER 23, 2019
Wednesday

  • 10:15 AM - 10:45 AM
    Why We're Here
    • Robert Rose
      Chief Strategy Advisor
      Content Marketing Institute
  • 10:45 AM - 11:15 AM
    Designing a Marketing Org That Thrives in the Customer Centric Era

    In order to deliver modern, innovative, and business-building marketing solutions in today’s digitally focused environments, you must have an organization that is set up for success. How your teams are structured, how they work together, and whether they have the skill sets and capabilities to succeed all must be considered as your company transforms into a modern marketing organization. Mitchell Caplan, US Managing Director of marketing transformation consultancy Flock Associates, will share insights and real world examples of how you should be thinking about these challenges. Mitchell will share his insights on designing your organization around the needs of your customer, the skills necessary to drive innovation, and creating an effective “way of working.”

    • Mitchell Caplan
      Managing Director, US
      Flock Associates USA
  • 11:30 AM - 11:55 AM
    CX as Product Development
  • 11:30 AM - 11:55 AM
    What Every Marketer Needs to Know About the Marketing Technology Stack

    Marketing technology accounts for a large and growing share of marketing budgets. In turn, every marketer needs to have a working knowledge of the marketing technology stack and engage with the technology team as a stakeholder in the use, performance, and evolution of the technology that impacts their ability to achieve objectives. This session will offer insight for being an effective stakeholder in technology strategy and implementation, including the basics of creating and managing a martech stack, how to define technology requirements, and how to work alongside marketing operations to optimize the tech stack to achieve business and marketing objectives.

    • Anita Brearton
      Founder/CEO
      CabinetM
  • 11:30 AM - 11:55 AM
    The Promise of Multi-Touch Attribution in Media Buying

    How has the media world been disrupted in the last decade?  Maybe the better question is how hasn’t it been disrupted? Traditional and digital media companies, advertisers, agencies and consumers are all scrambling to adjust to dramatic changes in the infrastructure for creating, distributing and consuming content. We have powerful ad environments such as connected TV that barely existed a decade ago. One of the most central challenges in the midst of this revolution is measuring media consumption. Will big data provide true multi-touch, cross-platform attribution so that brands can finally know with some certainty if their marketing dollars actually worked? Our panels of experts will weigh in on this from a 360-degree perspective.

    • Howard Homonoff
      Managing Director
      Homonoff Media Group
  • 12:00 PM - 12:30 PM
    Creating a Great E-commerce Experience
  • 12:00 PM - 12:30 PM
    Intent Data, Personalization and Lead Nurturing
    • Ryan O’Neil
      Global Head of Paid Media & Nurture Marketing
      Citrix
  • 12:00 PM - 12:30 PM
    Media Consumption Trends: Where Is Attention Shifting?
  • 12:30 PM - 1:30 PM
    Lunch

    Grab a bite!

  • 1:30 PM - 2:30 PM
    Group Discussions - Gestalt
  • 2:40 PM - 3:10 PM
    How Chase Business Connects the Dots of A Multichannel Customer Experience
    • Brent Reinhard
      CMO
      Chase Business
  • 2:40 PM - 3:10 PM
    How to Cultivate a Data-Driven Marketing Culture

    From systems to analytics, the power of data continues to profoundly change the Marketing landscape. Data-driven decisions have the potential to increase revenue, expand reach and deepen constituent relationships. However, in order to be able to leverage these opportunities an organization must have executive buy-in. Without the C-suite’s involvement, chances are the data initiative will fail. This session will address how to get your entire organization on board and become data driven.

    • John Mix
      Senior Director of Marketing
      Human Rights Watch
  • 2:40 PM - 3:10 PM
    Tackling Ad and Metrics Fraud, Brand Safety Issues, and Platform Problems
  • 3:15 PM - 3:45 PM
    Demonstrating Effective Customer Journeys and Customer Mapping
  • 3:15 PM - 3:45 PM
    Digital Technology + People Capability at Campbell Soup Company
    • Samuel Monnie
      Director, Digital Transformation
      Campbell Soup Company
  • 3:15 PM - 3:45 PM
    How Disruptions in TV Are Changing Marketing

    The world of the TV landscape is undergoing a seismic shift as consumers’ viewing habits continue to rapidly evolve in consumption of video; data-driven advertising becomes a must; and 5G forces a major disruption in technology capabilities. This session will explore the current state of the TV landscape and how leading brands, publishers, and agencies are preparing for the future of TV for marketers and what it will mean to more effective campaigns.

    • Kenneth Kinney
      VP of Marketing and Digital Strategy
      Ai Media Group
  • 3:45 PM - 4:00 PM
    Afternoon Coffee Break
  • 4:00 PM - 4:30 PM
    Employer Branding & Talent Acquisition
    • Elizabeth Vassolo
      Head of Employer Brand
      The Kraft Heinz Company
  • 4:30 PM - 5:30 PM
    Cocktail Reception (PRINTING United Experience Zone)

OCTOBER 24, 2019
Thursday

  • 9:15 AM - 10:00 AM
    Keynote
  • 10:00 AM - 10:45 AM
    Industry Insiders Panel
  • 10:45 AM - 11:00 AM
    Coffee Break
  • 11:00 AM - 12:30 PM
    Breakout Sessions - Day 2 Morning

    Customer Experience Track

    • 11:00 – 11:25
    • 11:30 – 12:00
    • 12:05 – 12:30

    Data + Technology Track

    • 11:00 – 11:25
    • 11:30 – 12:00
    • 12:05 – 12:30

    The Media World Track

    • 11:00 – 11:25
    • 11:30 – 12:00
    • 12:05 – 12:30
  • 12:30 PM - 1:30 PM
    Lunch

    Grab a bite!

  • 1:30 PM - 2:30 PM
    Group Discussions - Gestalt
  • 2:40 PM - 3:45 PM
    Breakout Sessions - Day 2 Afternoon

    Customer Experience Track

    • 2:40 – 3:10
    • 3:15 – 3:45

    Data + Technology Track

    • 2:40 – 3:10
    • 3:15 – 3:45

    The Media World Track

    • 2:40 – 3:10
    • 3:15 – 3:45
  • 3:45 PM - 4:00 PM
    Afternoon Coffee Break
  • 4:00 PM - 4:30 PM
    General Session
  • 4:30 PM - 5:30 PM
    Networking Event

OCTOBER 25, 2019
Friday

  • 9:00 AM - 11:00 AM
    Breakout Sessions - Day 3

    Customer Experience Track

    • 9:30 – 10:00
    • 10:10 – 10:40

    Data + Technology Track

    • 9:30 – 10:00
    • 10:10 – 10:40

    The Media World Track

    • 9:30 – 10:00
    • 10:10 – 10:40
  • 10:55 AM - 11:40 AM
    Closing Keynote
  • 11:45 AM - 12:00 PM
    Final Remarks

Questions


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